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Essential Phases Of A Great Story
by Kurt Mortensen
There are four phases that are absolutely
essential to making your story cohesive, clear and easy
first phase involves setting and characters.
Your audience needs to have some sense of where and when
the story is taking place. Did this story happen in the
past or is it occurring in the future? What era is it
supposed to take place in? Where does the action take
place? On a farm, in the workplace, on a fishing trip or
at a store? Immerse your audience within your
storys context as much as possible so they can
identify with it as much as possible.
Remember, you must paint the picture for them. You need
to take them into your story. With effective story
selling, your audience is watching your movie in their
mind. Also, take the time to not only introduce your
character but also to really develop them. If your
audience cant grasp who the characters
aretheir strengths, their faults, their dreams and
what makes them uniquethen they wont be able
to relate to your story. When they know the storys
characters, they will appreciate your storys climax
when it comes. Thats because they will have the
necessary background information to draw from so they can
connect with why the experience being conveyed would be
significant to a particular character.
second essential phase of a great story involves
presenting a clear challenge or problem with which the
characters must cope.
Challenge generates interest and suspense. The audience
is drawn in to wonder what the character is going to do
about the dilemma. When presented with a challenge, it is
instinctive for human beings to start guessing and
projecting what they think the character will do, or
better yet, what they themselves would do in the same
situation. The more the challenge is a situation audience
members can readily relate to, the more it will hit home.
Why is this story-selling component so crucial? If there
is no obstacle to overcome, no vision to fulfill and no
questions to be answered, then whats the point of
telling the story in the first place? Conflict and
tension also create energy and give momentum to the
story. The more engaged your audience is, the more eager
they are to hear your storys outcome. Finally,
effectively setting up the storys challenge will
make the solution that much more powerful. In addition to
making the story itself more powerful, the audience is
able to reach a greater level of appreciation for and
acceptance of your point. Create appropriate tensions
when presenting the conflict so that the impact of the
solution is that much more inspiring.
third phase of an excellent story involves its climax, or
The climax is the point where all the buildup has taken
you. The momentum has driven you to this one peak point
in the story. It is the cliffhanger! What will happen
next? What is she going to do? How will he get out of
this mess? By the time you arrive at your storys
climax, you want your audience to be on the edge of their
seats. It is important not to confuse this story-selling
strategy with the preceding step, even though the two
effects overlap. The climax of a story is a distinct
point rather than a chain of events. It is the pivotal,
make-it-or-break-it moment; it is the height to which all
the momentum and action has led up to. This step in the
story-selling process helps give your story form. Without
it, your story will lack direction. Your audience will
feel emotionally disturbed if all the activity rambles
aimlessly with no climax and resulting conclusion. The
climax is part of a clear path and it feeds off the
storys preceding action. Its culmination, followed
by its solution, gives your story great flow and energy.
your story must conclude with a resolution.
If youve told an effective story, you have brought
your audience through an emotional journey. They are now
alert and attentive because they want to know how the
characters theyve identified so strongly with will
fare after all theyve been through. Your
storys resolution is the moment where the lesson is
learned. Will your audience grasp your message, the moral
of your story? Did they experience what you wanted them
to experience; did they feel what you wanted them to
As Ive outlined in the preceding paragraphs, you
will impart your message most strongly if a serious issue
is clearly juxtaposed with a brilliant solution.
Dont skip any of these story phases. They work
together synergistically to produce a story that is
powerful, compelling and inspiring. Often when we hear
someone speak, we remember little of the discussion, yet
the stories still remain with us. For this reason, you
must embed your message, your main point, into the story.
Deliver your message in a way that it will ring
distinctly true and make a lasting imprint on your
About the Author
Kurt Mortensens trademark is Magnetic Persuasion;
you should attract customers, like a magnet. Claim your
success and learn what the ultra-prosperous know by going
to www.PreWealth.com and get my free
report "10 Mistakes that Cost You Thousands."